Amanda D. Lotz is Professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan. She is the author of The. Book Review: Amanda D. Lotz,. The Television Will Be Revolutionized. NYU Press, Phyllis Zrzavy. In recent years, Amanda. D. Lotz has written prolifically. Title, The television will be revolutionized: Amanda D. Lotz. Author, Lotz, Amanda D., Extent, dpi TIFF G4 page images. E-Distribution Information.
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This is a vital, timely consideration of profound changes in a critical medium. Imaginative and accessible, this book makes a vital and timely contribution to the fields of media and cultural studies. It will be of keen interest to TV viewers, industry practitioners, and scholarly televiision. Television Programming in the Post-Network Era.
Would you like to woll us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Choice Outstanding Academic Title for After occupying a central space in American living rooms for the past fifty years, is television, as we’ve known it, dead?
The capabilities and features of that simple box have been so radically redefined that it’s now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials.
Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online.
But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century: Lotz terms the ‘post-network’ era.
Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the revolutinized of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment.
Many of the conventional practices and even the industry’s basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it’s changing, and why these changes matter.
The television will be revolutionized
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Got it as expected. I recently sat down and read the book end to end because it was so intelligent and well written. She does a cogent job of envisioning what the experience of “television” is as wlil converges with the computer and film.
I plan to have my students read it as a textbook. But I think they will enjoy it as opposed to most textbooks. The amazing thing here is that it remains current although the media are changing rapidly. I have since become interested in Lotz’s other works and they are equally intelligent, well written and researched and aid me in my teaching of contemporary media studies courses.
Wether you teach, research or are simply interested in the business facets of television, this book should not be missing on your book shelves. If Todd Gitlin helped us understand the TV industry in the s, and John Caldwell in the s, Lotz’s book is the defining book about the state of the industry in the s. Superbly researched and written. Will be assigned in many a TV Studies classroom.
The book is largely focused on prime-time, but Lotz has a follow-up edited collection coming out this summer that looks outside those programming revvolutionized.
A must-read for anyone wanting to understand the industry amidst such revolutionary changes. See all 4 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. The Television Will be Revolutionized. Set up a giveaway.
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